Many of my clients are tired of seeing 15 year-old girls seductively modeling $7,000 [insert your favorite top designer’s name here] ensembles in ads. Pa-leeez!! Our 15 year-old has a hard time scraping up money for a Saturday night movie ticket, let alone a Chanel handbag (one day she will have mine… when I’ve died).
Seriously though, a big “it’s about time!” for designers and retailers who are honoring their real clientele’s age group and hiring sophisticated, timeless beauties to represent their brands.
The news about Susan Sarandon’s new gig with Uniqlo is the latest move in this fashion turning point. Other recent, successful ad campaigns that women AND men can applaud include those below. These are all women that most of us look up to for their talent, business savvy, sex-appeal and staying power. They seem to have it all, so why wouldn’t we want to wear the clothes they wear? I may not have it all, but I want to look and feel like I do!
It sure beats trying to look 15 again. And I venture to say most 15 year-olds want to grow up to possess what these women have.
Rene Russo, age 57, for Brian Atwood
Madonna, age 53, for Dolce & Gabbana
Demi Moore, age 48, for Ann Taylor
Linda Evangelista, age 46, for Talbots
If you have a favorite campaign that features a 40+ model, post it here!