“Do you know Dr. Daniel Hamermesh?” asked Barry Lovelace of Compass Settings about four months ago. No, I hadn’t. What would I have in common with an economics professor at University of Texas?
Curiosity got the better of me– and I’m glad it did! Dr. Hamermesh directed a number studies that became known as “The Beauty Papers,” which you might say made him the leading expert on the economic benefits of looking good. His first book Beauty Pays, Why Attractive People Are More Successful (Princeton University Press) comes out this summer and promises to make individuals, corporations even governments think about the economic impact of personal appearance.
Dr. Hamermesh kindly met me for lunch at the UT Club recently. His findings are fascinating, like the fact that employers more severely scrutinize a man’s appearance than they do a woman’s appearance in making hiring decisions. Another gem: Dutch advertising firms experience higher revenues with “better looking” executives at the helm. Also, good looking people tend to be happier due to increased benefits not just in the job market, but also in the dating pool and marriage market. Women especially feel the personal impacts of looking good (acceptance, compliments, etc.). The book promises to be a wealth of information about how appearance affects us and those around us.
Dr. Hamermesh, himself, dressed casually with a beard and glasses. He *looks* like a professor, and admits to it. His appearance lines up with his personality so well that he might be a Signature Style program graduate.
Dr. Hamermesh’s research validates the added value styling services can provide. My clients learn how to maximize their best features and create an image that speaks to who they are and where they’re going. Time and again, my clients say they can feel the difference and find more opportunities as a result.
Call or email me if you have questions or would like to get started on your Signature Style!